Project Description
Customer
Domeshells Technology PL
Brief
Open Brief. Design logo and brand to effectively promote Domeshells Technology Pty Ltd.
Project Status
Testimonial
“I would have no hesitation to recommend Carl as a designer and website creator. I love the logo he produced and his efforts to shore up our marketing assets were excellent.”
Description
This was a very enjoyable project in collaboration with Chris Brown from Domeshells Technology Pty Ltd. Chris gave me a lot of creative scope which I appreciated immensely. Once I’d gained an understanding of the products and services as well as the philosophy and style of Domeshells, I set about creating the logo which is a creative derivation of the Golden Ratio.
Domeshells are a remarkable product because they completely re-define architecture with a set of benefits that make conventional structures seem complex and clumsy. Domeshells elegantly combine incredible strength, durability and thermal dynamics with stunning aesthetics.
Therefore it was a “no brainer” that the logo should illustrate the domes in all their simplicity and since Chris himself was attracted to the aesthetics and possible ethereal function of the Golden Ration; I thought it an appropriate starting point.
Also, since the Domes are constructed from primarily earthen materials, I chose a deviated complementary pallet to reflect this with muted greens and vibrant oranges.
