Project Description


Living Water Flowforms


Open Brief: Create a strong identity for “Magnum” Ceramic Wine Fermentation innovation. Target wine makers internationally.

Project Status

Project Status 100%


“Carl showed his clear understanding of my objectives and characterized my product with precision and style. The booklet he produced has been indispensable as both a educational and promotional tool. Carl produced all of the graphics and copy which I then changed slightly and signed off on. He then supervised the print production leaving me free to focus on my core business. Outstanding work!”
Phil Sedgman, Living Water Flowforms

It was an honour to have been commissioned by Master Ceramicist, Phil Sedgman to create a brand and marketing stream for his new product, “The Magnum 675 Ceramic Wine Fermentation Vessel”, a truly innovative alternative to Barrel’s for wine fermentation and storage. This ground breaking innovation was made possible by a combination of Phil’s extreme skill as a ceramicist and the nexus of cutting edge kiln fired slip casting with old world earthen wine fermentation methods.

My task was to represent the product in a clear and positive way, while illustrating it’s features and benefits and context as a “revolution” in wine making technology.

I chose a landscape A5 finished size for the booklet and set